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It all started with Geoff Ross sitting on a plane across the US in 1996. He was reading a rubbish in-flight magazine and saw an ad for an American vodka and thought "Hold on, America is all about bourbon and moonshine. Vodka has to come from cold, pure countries.A decade later and 42 BELOW has become the world's most awarded vodka, proving Geoff's hunch that if you were going to choose the perfect environment to make perfect vodka you would have to choose New Zealand. 42 Below Pure Vodka is bottled at 42% abv.
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